Meet Eric Vandendriessche | Fitness Expert & Creator

Hi Eric, what is the most important factor behind your success?
When I reflect on the success of my two fitness creations — AQUA STAND UP® and B-BOARD® — two words come immediately to mind: consistency and passion. These have been the driving forces behind everything I do.

Consistency isn’t glamorous, but it’s powerful. It’s showing up day after day, even when things are tough. It’s refining the programs over the years, listening to feedback, improving the training, and staying committed to delivering quality every single time. Whether I’m leading a group class, certifying instructors, or introducing the brand to a new facility, I bring the same energy and dedication. That steady rhythm of effort builds trust, credibility, and lasting results.

Passion, on the other hand, is the fire that keeps everything alive. I’ve been in the fitness industry for over two decades, and what still excites me today is creating experiences that are fun, unique, and empowering for people of all ages and levels. AQUA STAND UP® was inspired by my love for paddle boarding and water-based movement, while B-BOARD® brings that same feeling of flow and balance onto land. Both programs are deeply personal — they represent not just fitness routines, but philosophies of movement, connection, and joy.

Together, passion and consistency have helped me build brands that stand out and stand strong. I truly believe that when you combine love for what you do with relentless perseverance, success becomes more than a goal — it becomes the natural result.